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Sunday, April 29, 2012
Study: 95% Of Independent Restaurants Don?t Have Mobile Sites, Only 40% Have Online Menus
Restaurants just love to put Flash intros with auto-playing music and animations on their front pages. If you are trying to look at a one of these sites on your mobile browser without Flash, chances are you can't even get to anything else on the site because far too often, there is no way to bypass the animation and get to the information you want, or because the complete site was designed in flash. It's not just these obnoxious animations that make restaurant websites a hassle, though. According to a new study by Restaurant Science, a restaurant industry information and analytics provider, one out of eight full service restaurant chains and a depressing one out of twenty independent restaurants don't have a mobile website. What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.
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