Mixpanel Flow Helps Companies Visualize User Activity

Analytics startup Mixpanel is launching a new product today called Flow, which allows companies to see exactly how users are moving through their websites. In fact, co-founder Suhail Doshi says Flow has already helped Mixpanel fix an all-too-common problem with its login process. Doshi demonstrated the product for me yesterday. When you use Flow, you see a simple flow chart showing all the visitors to a certain web page, and what pages they clicked to when they left. Clicking on any of the subsequent pages will bring up a new chart showing similar information for the new page.

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